The artists' project takes advantage of the U15 building's features to create an association with natural elements present in the collective imagination. Taking advantage of the building structure and parts of it, as its colors and shapes, they try to evoke more specifics locations like the Chinese Stone Forest, the American Devil Tower, as generic natural icons like waterfalls, rivers, and rocky slopes. To grant a different interpretation in every picture, the artists explore the building through a minimalist approach, using different angles and perspectives.
Dominated by architectural interior design, it combines piano education with the concepts of Ruler and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture. The designer has finished the customization of the unique symbol for the project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to remember and spread.
A new logotype for the two Grupo Dislub Equador existing gas stations networks: Dislub energia, based in the northeastern region of Brazil and Equador energia, in the Northern region of the Amazonas. Both companies worked independently one of the other but now after the rebranding both shows an identical image in a way that the consumers starts to perceive them as one, that was the main objective for the redesigning. An implicit symbolism, representative colors, a new typeface and organic shapes were the main elements chosen for this brand redesign.
Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. Firstly, Coreintive give shape to directions the brand views and found the brand's identity through varied eyes and questions such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, Coreintive put the brand's original core into the language of design, and complete brand communication design to let communicate with the world.
The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.
A high-contrast modern design and a clear information Hirarchie distinguishes the new system. The orientation system works fast and will make a positive contribution to the quality of service afford the airport. The most important means next to the use of a new font, a distinctive arrow element the introduction of different, high-contrast colors. It was particularly on functional and psychological aspects, such as good visibility, readability and barrier-free information recording. New aluminium cases with contemporary, optimized LED illumination are used. Signage towers were added.