B-U is an awareness campaign composed by logo, posters, mail-outs, banner, and website. Created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The project utilizes a system based on remixing and collaging pieces together, referencing what is unique about each one of us. For example on the B-U logo the U will change randomly between 5 different 'U'. On the booklet, the design lets people create their own version of the U by flipping pages, etc. Yu approaches a modern design which unites to one concept - Your Personality, Your Style.
This is the logo design and branding for the event "Co-Creation! Camp", which people talk about local revitalization for the future. Japan is faced with unprecedented social issues such as low birthrate, population aging, or depopulation of the region. "Co-Creation! Camp" has created to exchange their information and help each other beyond the various problems for the people involved in the tourism industry. Various colors are symbolized every person's will, and it led many ideas and produced more than 100 projects.
The Tri-leg is a calendar made up of three-legged units. By assembling the triangular pieces and stacking them so they are easily visible, you can create a beautiful work of calendar art. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.
The Windmill is a windmill-shaped papercraft calendar. Follow the guide to assemble the pieces and replace the blades every four months. The assembled blades even rotate! Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space. Our original products are designed using the concept of Life with Design.
365 Voices is a daily calendar that was created in commemoration of the 20th anniversary of goo portal site. It shows thoughts to users or attitude to work everyday sheet gathered from all employees. Beside it includes appendix to goo's history at the end of the book. It is a simple structure that self-stays with its thickness. We aimed for a special gift that functions as a tool to unify the thoughts of employees beyond division and company history.