Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.
The global trend book “Under the Radar” is a unique communication tool that provides an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the designers of original equipment manufacturers (OEM) by offering specific trend and color information together with 65 color samples. The design intents to capture and explain these global and regional trends in usable format and an expressive way.
The designer, Michael Parson, has long been curious of the possibilities that Opentype scripts now offer type designers. Thanks to this technology, design is no longer limited to the basic forms but can be enhanced with additional glyphs, ligatures or other features. He wanted to explore how to integrate these options into the less explored world of dingbat fonts. The resulting font, Lale offers a range of visuals that can be accessed by simply typing a sequence of signs, either letters; for the flowers, or numbers, for the stems. Both can be combined for a total of 4680 combinations.
Djinane AlSuwayeh grew up in a household that was a concoction of cultures; French and Kuwaiti, Christian and Muslim, European and Middle Eastern. Djinane was born and lived her artistic education in France; a cultural and artistic hub, boasting one of the world’s most creatively experimental capitals and yet was raised in Kuwait what is considered to be a late developing nation, with a sleepy and stagnant Fine Arts sector. Histoires Urbaines is a juxtaposed series of portraits of a city that inspired Djinane's creative process.
The intention of this piece was to create a brand for an innovative tracking and payment system for fruit suppliers. The brand needed to symbolise freshness and quality while being adaptable into a wide range of brand uses on- and offline. The logo perfectly reflects the research, colours, keywords etc identified in the process, and is unmistakably modern, corporate and fruit based, while remaining friendly and approachable. The slogan is reflective of the fact that this brand and the app will accompany the produce throughout it’s journey from the stage of picking through to arrival in store.
The horn and the violin in the logo symbolize brass and strings sections, together these sections constitute a symphony orchestra. The ribbon with the orchestra name on it represents artistic performance, the flowing ribbon made of music notes and conductor's stick are used as additional brand graphics across various touchpoints. The ribbon can take any form, abstract or resembling musical instruments (violin, harp, horn etc), while it is developing as a fabric of music during the concert.