This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
This project toolkit, Cut and Paste: Preventing Visual Plagiarism, addresses a topic that can affect everyone in the design industry and yet visual plagiarism is a topic that is seldom discussed. This could be due to the ambiguity between taking reference from an image and copying from it. Therefore, what this project proposes is to bring awareness to the grey areas surrounding visual plagiarism and position this at the forefront of conversations around creativity.
Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simpliﬁed use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.
Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.
"Xi" has been the Chinese culture of congratulation, especially for the most important things in life, such as marriage. We put forward the brand proposition of "everything should be celebrated and everything should be happy" in the form of Chinese poetry, which means "life is full of joy, live with openness". The brand design extracts ancient Chinese elements, such as color, architecture and philosophy. Tonal with tradition red and the contrasting color with tide blue give priority to. Three product series, video, music and web together present brand.
The service and product preperation standards of The Toren along with the company name, which refers to the city church, were an inspiration to the designer Myrthe Koppelaar to implement the upwards geometric shapes into the design. The geometric shapes take formation of a shield because she wanted to break the mould Cafeterias, by developing a logo that emphasised the standards and quality, rather than meeting the design type associated with the industry.