The objective of the project was to design an identity for the TEDx event that could interact with the audience about the main theme ”Inside-Out”. The challenge with this project was to integrate the context of inner and outer worlds in one poster which was comprehensible and yet aesthetically pleasing. A red transparent plastic cover was used for attendees to filter the light by colors to remove the complexity of a visual subject. The process of using the red filter engaged the audience to be a part of this design by experiencing the perception of inner and outer meanings dynamically.
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